Thomas Brouwer

Hey, I'm Thomas.

I want to help you build great products!

For a decade I have been building products - across B2C and B2B, machine learning systems and app experiences.

My work is guided by three core principles: drive impact, make evidence-based decisions, and proactively communicate with stakeholders.

Curious how I can help?

Product managers

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Individual coaching: Accelerate your career with individual coaching for product managers

Companies

Product coaching: Uplevel your product team with coaching

Consulting: Get expert support for critical projects through my consulting services.

Conferences

Public speaking: Looking for an engaging speaker for your conference? Let's connect!

Experience

University of Cambridge  BA & PhD

BA in computer science, followed by PhD in machine learning, developing Bayesian matrix factorisation methods. Nominated for British Computer Society Distinguished Dissertation Competition.

Google scholar, Github

2011 - 2017

Yelp  Senior Product Manager

PM for Yelp Store Visits, 1st-party store visit attribution product, allowing national advertisers to measure the effectiveness of their ad spend

Impact: grew adoption 10x, drove $6M+ revenue/year

2018-2021

Apheris  Senior Product Manager

Built secure federated ML tools for enterprise businesses (pre-PMF, B2B)

2022-2023

Blinkist  Principal Data Product Manager

PM for personalisation and discovery. Developed and launched new engagement features in the app.

Impact: launched new recommendation algorithms (+20% CTR) and Feed (+5% daily return rate)

2023-2024

Go1  Head of Product

Headed Content & Discovery products for B2B learning content aggregator, responsible for: search & discovery, content intelligence, content management. Hired, onboarded, and managed 3 PMs in EU and Australia.

Impact: uplifted metadata w/ LLMs (36% → 95% coverage), improved core search (5% lower time-to-click)

2024-2025